Automotive industry IT solutions

Rise to lead the software-defined vehicle revolution

Today, the automotive industry must delight customers who expect a vehicle experience no different than that of smart devices. Consumers seek a vehicle that can be fully integrated into their busy, digital lives, is autonomous, manages its operations, adds functionality and enables new features, primarily or entirely through software. As the automotive paradigm shifts towards a software-centric one, leading to the surge of the software-defined vehicle, automakers must rapidly innovate with initiatives in some key areas, including:

Anticipating customer needs and re-imagining experiences
Accelerating software development, testing and deploying to stay ahead of competitors
Boosting engineer productivity to enhance products and achieve shorter time-to-market
Managing vehicle data growing at orders of magnitude, and unlocking its innovation potential
Embedding cybersecurity throughout the product lifecycle to enhance brand value

Partnering with IBM helps automakers modernize, optimize and innovate at a faster pace. Applying governed AI for insights and automation of thoughtful actions, combined with a hybrid cloud strategy and embedding Zero Trust technologies, allows for updates and upgrades, autonomy and constant evolution of the vehicle.

Discover the IBM watsonx portfolio of AI products

Boost Engineering Work with Trusted AI

Innovate through AI and open source technology

Enhance product value through cybersecurity

Use cases

See examples of next-generation AI applications and digital transformation for the auto industry

Application modernization

Talent transformation

Application modernization

Quickly deploy generative AI at scale for fast, smart, software-defined vehicles

Put AI to work for automotive application modernization

Solutions

Condense "code to road" timelines

Accelerate software development and get new in-vehicle features from “code to road” as fast as possible to succeed in the software-defined vehicle market

Achieve unprecedented flexibility

Develop and test software solutions and AI models in the backend, then easily deploy them into the vehicle by pairing AI with open source technology

Create smarter user experiences

Understand your customers and their needs, and accelerate the development of connected, personalized experiences, while meeting AI transparency requirements

Boost engineering work and turn complexity into competitive advantage

Increase engineers’ productivity and speed, allowing shorter time to market and higher quality with intelligent solutions and trusted AI

Elevate autonomous driving development

Efficiently manage huge amounts of vehicle data by implementing a hybrid, engineering data management solution

Enhance product and brand value with cybersecurity

Embed end-to-end data security throughout the product lifecycle and across the connected, autonomous, shared and electric vehicle ecosystem