Mystery shopper style research conducted globally assessed retail brands across 59 criteria. It reveals points of weakness as well as best practices of the retailers who focus on meeting consumers where and how they want to engage, adapting business models to limit the disruptive impact of new market players, and embracing technology that enables experience innovation.
The North Face partners with IBM Watson to personalize engagement.
In modern retail, one size does not fit all. By partnering with IBM Watson, The North Face has decided to rethink customer engagement by deploying a voice-enabled shopping companion that that helps
customers find the right gear, bringing about an unrivaled level of shopping personalization.
Getting the art of gift-giving right with the gift of Insight
Leveraging Watson API and built on Bluemix, IBM and Gigster designed the first cognitive retail app to provide guidance and assistance to customers of Westfield Centre in San Francisco during the 2015 holiday shopping season.